road safety

Seat belts are designed primarily for adults. They are not designed to contain small children, and when used like this, can actually cause harm. Neither is it safe for a child to be held on an adult's lap. Several crash studies have shown that even at low speeds, an adult cannot stop a child from falling forward, risking serious injury. Child Restraint Systems have been especially designed keeping a child's specific needs in mind. Invest in one. Don’t compromise on your child’s safety. 

According to WHO, even a 1% rise in mean speed corresponds to a 4% increase in the risk of fatal crashes. Be mindful and always drive below the speed limits.

According to the World Health Organisation (WHO), a certified helmet reduces the risk of fatal injuries in a crash by 42% & head injuries by 69%. Hence, always wear an ISI certified helmet. Stay Alert. Stay Safe.

#NationalRoadSafetyMonth #RoadAccidents #SadakSurakshaJeevanRaksha #WearHelmets 

This #NationalPedestrianDay (January 11), take a pledge to drive responsibly, adhering to traffic rules, #roadsafety measures, and actively contributing to the improvement of pedestrian safety. Your actions help create a safer urban environment for all.

The Government of India's data shows speed being the biggest cause for fatalities. Yet we are focussed on increasing speed limits because we are only concerned about cars being able to travel faster without congestion. Shouldn't our lives be of paramount importance? #RoadSafety #RoadAccidents  #SadakSurakshaJeevanRaksha #Drivesafe 

Every road user - be it a pedestrian or cyclist or car driver - has an equal right to the road and a right to safety on the roads. Yet those who take the least amount of space, cause no pollution or congestion, are the most vulnerable on the roads. Cyclists are steadily being pushed off the roads. Why are we not prioritising their safety? 

We lost 32,825 pedestrian lives on Indian roads in 2022. When will we say, 'Enough! Too many!'. We pride ourselves in the kilometres of roads we lay each year, and see this as a sure sign of development. Little do we consider the lives lost on these same roads.

Two-wheelers remain one of the largest and most vulnerable road user groups. In spite of stronger legislation on road safety & implementation of measures like higher penalties, the number of two-wheeler rider fatalities has increased - 74,897 fatalities in 2022 alone. If you ride a two-wheeler, take extra care - speeding, not wearing a helmet etc can quickly turn fatal.

As a signatory to the Brasilia Declaration on Road Safety, #India set itself the ambitious target of halving road traffic deaths by 2025. In spite of laudable efforts, the Government of India's 2022 data paints a dismal picture. Road traffic deaths are rising with pedestrians, cyclists, & two-wheeler riders being the most vulnerable groups. It is time that everyone - governments & citizens - reflect on what went wrong & resolve to do better as we go into 2024.