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In today's complex marketplace, ensuring fair trade practices and protecting consumer rights are vital elements for any thriving economy. In India, the Legal Metrology Act of 2009 stands as a crucial legislation that aims to establish transparency, accuracy, and uniformity in weights, measures, and packaging of goods. The Act, along with its subsequent rules and regulations, creates a strong framework to safeguard the interests of consumers and promote equitable business practices.

The importance of food safety cannot be overstated, especially with  accessibility and convenience taking priority over health and nutrition in our modern lives. Questions around food safety become more crucial as e-com portals enter the space.

இரத்தம், இரத்த நாளங்களில் உடல் முழுவதும் கொண்டு செல்லப்படுகிறது. இதயம் துடிக்கும்போது, ​​இரத்தம், இரத்த நாளங்களுக்குள் செலுத்தப்படுகிறது. அவ்வாறு செல்லும் இரத்தம், இரத்த நாளங்களின் உட்புறச் சுவர்களில் கொடுக்கும் அழுத்தம், இரத்த அழுத்தம் என்று அழைக்கப்படுகிறது.

Over the past few decades, the e-commerce sector has evolved significantly. Consumers are making more online purchases than ever before. To battle growing competition,  e-commerce retailers are modifying their online platforms such that it attracts customers, grabs their attention and nudges them towards completing the purchase by well designed user interfaces that influence users’ behaviour.

The online gaming industry in India is a flourishing one. Some decades ago, gaming was limited to being played on expensive consoles with barely-there internet. If not consoles, it at least needed a desktop computer. Not many households had the means of procuring any of these devices, leaving gamers to access their favourite games in internet cafes, and that too, only in top tier cities. And then came the internet and smart technology boom.

A few days back on a weekend, my aunt wanted to buy some clothes; and I tagged along. We stopped by the Reliance Trends store in Chennai around 11 am. After an hour of selecting clothes and trying them on, we approached the billing counter. They had only two of the five counters open for billing and it had unimaginably long queues. As we neared the till I heard the sales executive charging Rs.8 for small-sized shopping bags and Rs.10 for the bigger ones.

Advertisements play a major role in influencing consumers to buy a product or service. The purpose of an advertisement should be to  give information on a particular product or service which will then assist the consumer in making an informed decision about purchase.  However, sometimes advertisements stray from this action and instead, promote content that is manipulative and unethical.

According to the International Diabetes Federation’s (IDF) Diabetes Atlas, one in six people with diabetes in the world are in India and according to the 2019 census, 1.6 million deaths were directly caused by diabetes.

Front of Pack Labels (FoPL) are simplified, decipherable information of certain nutrients of concern like fat, salt and sugar on pre-packed or processed foods. FoPL is designed to help consumers identify and compare between products at the point of purchase. The information on FoPL therefore needs to be placed in such a manner that  the information is noticeable and easily understandable. 

Reading nutritional facts on labels is important - read on to understand the basics of a nutrition labels.